Growing Your Customer Base


Businesses are set up because it is believed customers will buy available products and services. But just as products have a shelf life, customers also do.


Customers belong to different categories. There are:

One-off customers that buy once and never return.

• Returning customers that transact with us over and over again.

• New customers capable of being retained.


The goal of any business is to have customers who will transact with them often. This is possible when the first and their customer groups above are constantly recruited.


That is, growing the business customer base is pivotal for continued business operations.


Below are ways to grow the customer base.


Know your prospects and customers

Having a good knowledge of your customer is a good way to retain your customer base but knowing well enough about who your prospective customers are is a way to grow your list.


When you know them, you are close to dragging them into your customer net. This knowledge is important for growing customer base.


Provide great customer service

The key is when a customer walks away, thinking, ‘Wow, I love doing business with them, and I want to tell others about the experience.’” – Shep Hyken – Connor J. Wilson.

This is a great way to grow your customer base. They will be your marketer as they will go about telling others about you!


Make your networks become Customers

Your networks or relationships are potential customers. Make the most of them by converting them to your buyers!


Maximise the use of social media

Social media is a massive and ready market. There are people with money who do not even know what to spend it on. If you maximize social media ads and promotion, you will cheaply target your waiting customers. Consider using the full potentials it provides.


Explore partnerships with other businesses

When you partner with other businesses, you are opening your business doors to even more customers. Partnerships and collaborations are great ways to grow your business customers. Explore this too.


So, in what other ways do you think we can grow a customer base? Please share with us.

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